Cardans Curitiba

Defining a refreshed look for a traditional vehicle maintenance and repair store

AREA

Brand Design, Webdesign

INDUSTRY

Vehicle services

A laptop screen displaying the homepage of the Cardans Curitiba website. The site uses a dark blue and yellow color scheme. The main banner features a photograph of a large white semi-truck driving on a highway, overlaid with the central headline: 'Excellence in caring for your vehicle' and a 'Request a quote' button. Below the banner, three blue feature boxes with yellow icons highlight the company's strengths.

Cardans Curitiba is a traditional vehicle service store at Curitiba, the capital of the state of Paraná, Brazil. With more than 25 years of expertise, it’s a family business especialized in repairing automotive and industrial cardan shafts.

Cardans Curitiba logo on a white background
A close-up of a person showing a business card with the 'Cardans Curitiba' logo on a dark yellow background.
A smartphone screen showing the 'Cardans Curitiba' symbol on a white background
A grid of round stickers with the 'Cardans Curitiba symbol on a dark blue background

The brand identity was completely redesigned, bringing back the company’s main colors: blue and yellow. Its elements were crafted to give the identity a more robust look, while improving legibility and serving multiple uses, ranging from digital to printed applications.

The new logo (blue background) vs. the previous one (gray background)

The website kept its upper structure, advertising all the services in a straight-to-the-point way. Considering that at many times the users may be in distress when searching for car repair, it was important to keep all the content on screen, instead of hiding it behind elements like accordions and carousels. The lower section received a new container with the business’ reviews and the “About” container gained a more polished content.

The full homepage of the Cardans Curitiba website is displayed. The page starts with the main banner featuring a truck and the headline 'Excellence in caring for your vehicle'. Below the banner, three blue feature boxes with yellow icons highlight the company's strengths. The following section is 'Our Services', which displays six modules with images and titles; 'Our Reviews, which shows a carousel of three Google customer testimonials; and a large orange section titled 'About the company' with a brief description and a photo of a mechanic working on a vehicle.
Full view of homepage
A hand holding a smartphone displaying a portion of the homepage
Mobile view of the homepage
Now & Then: the website